FOUR FACTORS THAT CAN INCREASE OR DECREASE YOUR GOOGLE AD SENSE REVENUE

 Revenue optimization is not negotiable as fares as a publisher is concern. Some are making a lot of money not because they are perfect but because they know the technique.Inline with goggle ad sense best practices it is imperative to know the laid down procedure for optimizing goggle ad sense revenue. Here are the few factors that can increase on bring down your google ad sense revenue:

Ad placement: Choosing the right ad styles is one reasons why there is a  difference between ads your users will take in  and click — and ads they’ll leave out right over. There are outlined  strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your ads more visible to users by following this procedure.

  To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using our pr-designed Google default ad style.

 To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.

To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles. These procedure if well followed would bring an end to ad blindness.

Multiple ad unite: Multiple ad units can help optimize your performance by leveraging on ad sense large inventory of ads. Provided you don’t place more ads than content on your pages, you can put a combination of ad units, link units and/or search boxes on each page of your site.

Choose to show both text and display ads: Display ads compete in the same auction for your ad space that text ads do. So, choosing to show both text and display ads increases the competition for ads to appear on your site, and may help you earn more

Consider your users

Organize your site’s content and make your site easy to navigate. Here are a few questions to ask yourself when considering where to position your ads:

Most successful ad sizes: As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in “thought units,” several words at a time. Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad.

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