Ad network is an incorporated online company whose mandate is to get advert from advertisers and serve them on publisher’s blog or other platform like you-tube, mobile app within their control. Ad network is a key player in internet advertisement because they are the one charge with the responsibility of screening blog and other platform. They are the one to tell the advertisers that your blog or platform is advertisement worthy, the big question is what are those things ad network normally wants to see one blogs and other platform that if seen makes them smile, but if not seen makes them frown.
They first thing every ad network want to see on a blog is the ability of the publisher or creator to post regularly. I have said it on this platform that regular posting of article is the key to a successful blogging. The mind set of every ad network is that any publisher or creator who is capable of posting article regularly would definitely draw the attention of internet users and therefore is advertisement worthy. Any time you decide to be a publisher or creator, please put on your thinking cap because you only write what is in your mind.
Another area every ad network wants to put their eyes is the visitors and views. Visitors are those who entered your site either through the search engine, social network or refereed by the author. While viewers are those who continue to navigate your site after being refereed. Visitor and viewers is primary activities that happen on a blog. The number of visitors your able to generate over time tells you how informative or valuable you post are.
The time spent by the visitors is also considered. If visitors spend more time on your platform it then means that they have genuine interest of visiting your site.
Demography: the location of your visitor is also considered this will help the ad network to know the type of ad to serve on your site. If majority of your site visitor comes from united state or Canada this would be an advantage for advertisers cherish visitors from united state and Canada more than every other place.
Follower ship: your followers are the number of bloggers who find you worthy of leading them. They are also called competitors because they are in the same line of business with you. It is not easy to command genuine followership. The interest of your followers is to get valuable information from your platform that would help them in building their own blog. As a matter of fact any time you realize any new post your followers are the first set of people to get e-mail notification that a new post has been release by you with direct link to the post. Your popularity is measure base on the number of bloggers following.
Likes: likes is an appreciation shown by your followers that a particular post you publish is really touched them. Likes is use to measure how you followers fell about your post it is natural for post with highly informative and inspiring content to get good number of likes. Ordinary visitors who do not have a blog account cannot like your post, therefore your use like to know how well your post is valued by your followers.
Comments: the thought and feelings express in writing by your visitors is called comment. Anybody can comment on your blog provided he or she has e-mail account. They comment express by your visitors helps you to know the yawning and aspirations of your visitors. It also helps you to know the nest thing to write. The comment of any visitor should be taken seriously and acted upon without wasting much time. Some spammers use comment as a tool to blackmail and victimize your blogger therefore it is imperative to decide the kind of comment to approve