They key to a successful YouTube partner program is creating content that is advertisers friendly. Advertisers are those who wish to put their advert on your video therefore their interest must be put above your personal interest. YouTube is number one place where the world chooses to watch video due to the comprehensive and compelling nature of its video. Some video uploaded by some creators are not advertisers friendly this may force you tube to withdraw their ad from showing on your channel which may possible lead to low revenue
How to discover advertiser’s friendly content: there are three option that suggest if a video is advertisers friendly
Turn ad: this is seen when the video is screen and certify to be advertisers friendly
Turn on but many brands may choose not to advertise: this occur when the content is not good but not totally condemned as a result more than half the brand may not advertise.
Turn off: this appear when the case is completely irredeemable, turning on advert at that point is going against the standing rules which may result to outright barred
things that makes a video not suitable for advertisement: a lot of things can make a video not friendly for advertisement they include but not limited to the following
Drugs and hazardous goods .
Video content that promotes or features the sale and use of unlawful drugs, regulated drugs or substances, or other dangerous products is not suitable for advertising. Videos discussing drugs or dangerous substances for educational, documentary, and artistic purposes are generally suitable for advertising, so long as drug use or substance abuse is not graphic or glorified.
Harmful or dangerous acts
Video content that promotes harmful or dangerous acts that result in serious physical, emotional, or psychological injury is not suitable for advertising. Some examples include videos depicting painful or invasive surgical or cosmetic procedures, or pranks involving sexual harassment or humiliation.
Content that contain hate speech or character assassination
Video content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic that is associated with systemic discrimination or marginalization is not suitable for advertising. Content that is satire or comedy may be exempt; however, simply stating your comedic intent is not sufficient and that content may still not be suitable for advertising.
Video content that contains frequent uses of strong profanity or vulgarity throughout the video may not be suitable for advertising. Occasional use of profanity won’t necessarily result in your video being unsuitable for advertising, but context matters.
Contents that is sexuality in nature
Video content that features highly serialized content, such as video content where the focal point is nudity, body parts, or sexual simulations, is not suitable for advertising. Content that features sex toys, sexual devices, or explicit conversation about sex may also not be suitable for advertising, with limited exceptions for non-graphic sexual education videos.