The effect of invalid click and invalid impression

Any effort geared towards inflating advertisers cost and publishers earning is regarded as invalid click or invalid impression. This might be intentional or accidental but the truth is that Invalid click or invalid impression as the case may be has adverse effect on a blog or website. It is natural for publishers to do anything possible to earn high, however inflating your clicks or impressions as the case may be doses you site more harm than good. Some company like goggle has mechanism that checkmate invalid click.

 things that constitute invalid click: things that constitute invalid click varies depending on the ad network, nevertheless there are things i personal think that may constitute invalid click they are as follows

  1. Publishers clicking there ad or generating impression: impressions and click generated by a publisher in the cause of doing their publishing work is not counted by any ad network
  2. Repeated click or impression by one user : ad network like Google ad sense does not accept excessive click or impression generated by one user but for ad ne4twork like word ad that is very much allowed
  3. Automatic clicking tool like reboot: this is one of the biggest crimes as far as invalid chick and invalid impression is concern. Many has device the use of boots to inflate clicks and impression this is called inorganic traffic and is not accepted by any ad network or advertisers’ because their ad is not seen by human but by an in human device

The effect of invalid click

The effect of invalid click cannot be overemphasis thus

1. In ability to get approval from ad network: one of the reasons why some sites find it difficult to get approval from ad network is as a result of invalid click. The source and quality of your traffic must first of all be verified by the ad network before approval is given.

Suspension: invalid click has cost some bloggers to lose their hard earned ad account. Many ad company reserve the exclusive right to show any body that violate their traffic rules the way out, this may result to total termination of ad account with all the outstanding revenue.

Revenue deduction: site with invalid click always witness deduction in revenue. That is where there is a disparity between estimated revenue and final revenue. Many thinks it is easy to shortchange advertisers but I can tell you authoritatively that it is not easy.

Limited ad serving: many sites do witness limited ad serving or seen some regular ad constantly, this is not normal. Every page impression is expected to display with ad and one of the major causes of this is invalid click

Advertisements

10 thoughts on “The effect of invalid click and invalid impression

  1. Link exchange is nothing else except it is just placing the other person’s web site link on your
    page at suitable place and other person will also do same in favor of you.

    Like

  2. My relatives all the time say that I am wasting my
    time here at net, except I know I am getting know-how
    all the time by reading such good articles.

    Like

  3. This is the right blog for anyone who would like to understand this topic.

    You know a whole lot its almost hard to argue with you (not that I
    personally will need to…HaHa). You definitely put a new spin on a topic that has
    been discussed for a long time. Excellent stuff, just excellent!

    Like

  4. Please let me know if you’re looking for a author for
    your weblog. You have some really good articles and I believe I would be a good
    asset. If you ever want to take some of the
    load off, I’d love to write some content for your
    blog in exchange for a link back to mine. Please shoot me an email if interested.

    Regards!

    Like

  5. I’m really loving the theme/design of your web site. Do you ever run into any
    internet browser compatibility problems?
    A number of my blog audience have complained about my
    blog not working correctly in Explorer but looks great in Opera.
    Do you have any recommendations to help fix this problem?

    Like

  6. Hey! I know this is somewhat off topic but I was wondering if you knew where I could
    locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s